A comprehensive course on tech marketing from BDO Tech marketing
The course includes practical tools from the BDO experts.
The course is intended for startups in the scale up stage: post A or B funding rounds looking to grow in a systemic, sustainable manner. It will be conducted in English.
Course objectives:
- To provide early-stage/Round A&B startups with professional background and practical tools around market penetration & marketing growth strategies.
- To provide a comprehensive view of the role and tactics of marketing in a startup.
- To expose tech entrepreneurs to frameworks and best practices by combining hands-on exercises, expert lectures, and real-life case studies.
Session 1: Market penetration strategies
Positioning, category & market selection
- Introduction to positioning of tech products:
- Penetration: Category and market selection
- Channels, partners & pricing
- Go to market – channels and partners:
- Revenue streams & Pricing
Guest lecturers: Customer management and pricing expert Dr. Guy Yogev
Session 2: Buyer persona, value proposition development and branding
- Tech Buyer persona profiling
- Tech Branding
- Value proposition and messaging
Guest lecturer: Branding and messaging for Cellwize - Hadas Shefler, VP Marketing
Session 3: Customer success & retention
Customer success & retention:
- Why you should invest in customer experience and retention, and how to do this right. How to get honest feedback from your customers, predict & prevent churn; How to turn your customers into advocates, and monetize on them.
- Customer success best practices, learn how to use analytics to retain customers and how to set up a Voice of the Customer program.
- How to measure satisfaction and engagement beyond NPS, and what your customer LTV and health score mean for your company.
Guest lecturers: Customer management expert Dr. Guy Yogev
Session 4: Marketing management
Marketing planning, analytics and operations
- Marketing planning best practices: The funnel, lead gen strategies
- Tech Marketing management: Analytics and KPIs
Raising money
- Marketing and raising money: Marketing’s role in creating a sellable, solid case for investors
- Conversations with investors: Guest lecturer: Brian Mac Mahon, Head of Expert DOJO, a US-based accelerator on how to talk to American investors
For the full syllabus leave your contact information
Price- 1800 NIS
Special Price for Partners & BDO Customers - 900 NIS
Special Price for Partners & BDO Customers - 900 NIS
The course is taught by Dr. Guy Yogev and Tal Huber, marketing experts for technology companies
Tal Huber
Head of Tech Marketing Strategy
Over 15 years of experience in growth& marketing strategy
in consulting, corporate and startups.
Holds an MBA from the Kellogg School of Management
at Northwestern University
in consulting, corporate and startups.
Holds an MBA from the Kellogg School of Management
at Northwestern University
Guy Yogev, Phd.
Managing Partner
BDO Customer Management
BDO Customer Management
Over 20 years of experience as a consultant in customer management and customer experience strategy.
Works with major brands in healthcare, financial services, hospitality, utilities and more. A marketing professor at the management faculty at Ben Gurion University
Works with major brands in healthcare, financial services, hospitality, utilities and more. A marketing professor at the management faculty at Ben Gurion University
!Meanwhile we’re happy to boost your tech marketing strategy
